Property
8 January 26
At Foundation Estate Agents, our Land & New Homes department continues to go from strength to strength — and as we look ahead, the focus is firmly on growth, partnership and standing out in an increasingly competitive development market.
Meet Cyndi Jayne – Head of Land & New Homes
Our Land & New Homes division is led by Cyndi Jayne, a highly experienced property professional with a career dedicated to residential development, land acquisition and new-build sales.
With many years spent working closely with developers, landowners and investors, Cyndi has built a reputation for combining commercial awareness with a genuine understanding of how buyers think and behave. Her experience spans everything from boutique schemes to larger multi-unit developments, guiding projects from early planning stages through to final sales and successful sell-outs.
Cyndi’s hands-on approach, market insight and attention to detail ensure every development is positioned correctly from day one — not just to launch, but to perform.
A Strong 2025 in a Challenging Market
There is no doubt that 2025 has been a demanding year for the new homes market. Shifting buyer confidence, interest rate pressures and increased competition have meant that developers needed more than just “standard marketing” to succeed.
Despite these challenges, Foundation Estate Agents achieved an exceptionally successful year, selling out on the majority of our new homes stock. This performance is a testament to strategic pricing, targeted buyer profiling and marketing that genuinely reflects the quality and individuality of each development.
Looking Ahead: Growth, Partnerships & Better Marketing
Building on this momentum, our focus now turns to expanding our development portfolio and forging new relationships with developers and landowners who are looking for a smarter, more considered approach to new homes marketing.
At Foundation, we don’t believe in generic, one-size-fits-all campaigns. Every development has a story, a target audience and a unique selling point — and our role is to bring that to life through:
- Bespoke branding and positioning
- High-quality visuals and lifestyle-led content
- Strategic launch planning and phased sales approaches
- Proactive buyer matching and database engagement
The result is marketing that doesn’t just list homes, but makes developments stand out.
A Team Built on Experience
Supporting Cyndi is the wider Foundation team, whose combined experience totals an impressive 211 years within the property industry. This depth of knowledge provides developers with far more than sales support — it delivers strategic insight, local market understanding and proven expertise at every stage of the development journey.
From initial site appraisal and pricing strategy through to marketing, negotiations and completion, our clients benefit from a team that has seen every market cycle and understands how to adapt to changing conditions.
Partner With Foundation
If you’re a developer seeking a proactive agency that understands both the numbers and the narrative behind new homes, we’d love to talk. Under Cyndi Jayne’s leadership, our Land & New Homes department is ready to take on new opportunities and deliver results — even in challenging markets.
New homes deserve better marketing. At Foundation Estate Agents, that’s exactly what we deliver.
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